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What's a CTA and Why You Should Start Using One. If you're active on social media, then it is very important that you have a full understanding of why you should use a CTA. So, what is it exactly? CTA means Call to Action. It is defined as a piece of content intended to induce a viewer, reader, or listener to perform a specific act. Simply put: A CTA is a way to provide your audience with what you want them to do, why you want them to do it and how they can do it.
This is especially helpful when posting something on social media and you want your audience to act on it.
Let's take the two statements as an example:
1. Click here to view my new listing
2. This Chef's kitchen is unbelievable. Check out the images and call or text me at xxx.xxx.xxxx to find out more.
Do you see the difference? Which of the two answers the following questions?
A. What is being offered?
B. Why do you they need to do it?
C. What do you want them to do?
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And don't forget to share, tweet or forward using the links below to anyone you know who isn't doing it yet!