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Should you post a photo or do a video on social media? Photo or Video? You may be asking the same thing to yourself whenever you want to involve your audience in something you recently learned, a conference you attended, a great events place, a family gathering, new restaurant and more!
But have you ever been torn what medium to use and which one is better? Are you going to take a nice-looking photo or capture a video? If that dilemma is haunting you, here’s what I can suggest so you can figure out what you media you want to use.
If you're attending a conference where there’s a speaker talking, it may be best to capture a video! Especially if the person is talking fast - you don’t want to lose time transcribing the everything he/she says. Plus, it makes your audience become sort of an “attendee” if the topic relates to them. Or if you're the speaker and you ask someone to capture you - it's best to use video so you can easily share it to your audience - videos get the best returns so, if you can invest your time on it, push for it. You might want to consider doing a Live Video as well so your audience feels that they're there.
Ever joined an event where there’s so much hype and so many people are involved? Well, you can take both a photo and video depending on the location. If you’re in a subtler area like a restaurant, a Farmer’s market, a Museum, or a gorgeous beach, you may want to consider a video where everyone can hear you clearer without so much noise especially if you want to relay a message. You can also at the same time post photos of the beautiful produce on the Farmer's Market, take a panoramic shot of the beach or the gorgeous restaurant facade and post it.
I’d suggest take a group photo and upload photos of the fun if you’re in a more hyped environment like a bar or a party when there’s too much noise and distraction. But if you think you can take a video without your audience drowning in the background music and if you can take a steady video, then go for it.
You can also use a video for attracting people on Open Houses to kind of give them a tour of the property. Of course, the gorgeous photos are important as well to post on social media.
So, at the end of the day, it's all about what platform you use and what kind of audience you have. Always ask yourself the question: What medium would best be appreciated by my audience?
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