Want to learn more about automation, systems, email and more? I have FREE training videos for agents, get started by clicking here.
Is REALTOR® a Job Title? You'll be surprised. A REALTOR® is often mistaken to be the same as a Real Estate Agent or a Realtor. Although, these terms seem to somewhat be the same. It is not. Surprised? You should be! LOL
REALTOR® is actually a trademark as evidenced by the ® symbol right beside it. And it is spelled the way you see I have written it down. In all capital letters with the ® symbol at the very end of it. But what exactly is the difference? For one a realtor or a real estate agent is anybody who acts as an agent for the sale and purchase of buildings and land. Anybody who does that can be a realtor but not a REALTOR®. Still confusing? Let me explain further.
REALTOR® is a trademark given to a real estate agent who is a member of the Canadian Real Estate Association aka CREA. It is a mark that shows you are a member of CREA and subscribe to a code of ethics. It shouldn't be used as a noun, nor a job title. Using REALTOR® in the correct form – in capital letters as opposed to Realtor or realtor – helps ensure the mark stands out and maintains its distinctiveness.
Now that you know, go use it properly! :-)
If you want to go on and dig deeper, we are so excited to let you know that we have an Agent Membership Site on topics JUST like this to help you grow and keep your business. Check it out here.