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Follow-up with your leads effectively after an event with these tips. With tons of real estate conferences, open houses and other events you are attending every year, it's impossible not to meet new people especially possible potential clients. After an event, I usually take home with me dozens of business cards, handwritten notes, photos on my phone and more. But there's one thing in common, I get potential clients from there.
So.... how can you make sure that you convert them into possibly working with you? Here are some of my tried and tested approach that you can also apply in your own business.
1. Don't make them forget you and the same applies to you. When you meet them, make notes about where you met them at what date and add the location. It's best to remember them if they are associated with a specific time and place. The moment you meet them, if they give you a business card, when you find the perfect time, write down notes there. Or better yet, get them on your phone right away and put in as much info as you can. If there are too many cards to handle, snap a photo, add them to a folder on your Google Drive and get back to it when you're ready to add them to your contacts list.
Don't forget that your window of opportunity is usually within the next 72 hours after you meet them. Make sure you make contact within the next 72 hours so they can still recall you and what you do. A great thing I can share that you do is send them a video email, you can use Bombbomb for that so you can grab their attention more as it is a cooler way of following-up than just sending typing your message.
2. Connect with them on social media. Today's world makes it easier to connect even further after an event. Find them on social media and send them a connection request. It'd be nice to make the message personal at first so it would not look like you are too into doing business with them. A personal approach always works best unless you already talked business the moment you meet. Whatever the case maybe, getting connected on social media is the way to go.
3. Post photos of the event on social media. There's nothing more relieving for potential clients than to know that you are taking some time off to attend conferences or events that will help further enrich your knowledge. Getting them acquainted with new things you learn and by sharing quick tips can help increase their trust in you. Learning never stops so this is a great milestone to keep your timeline busy. DON'T FORGET TO TAG YOUR NEW PALS AND THE VENUE!
4. If possible, send a personal note. With the hustle and bustle of our daily tech life, there's nothing more special than receiving a personal note. Send a personal message via regular snail mail to people who you think deserves it. Add a gift if you see fit, like a $5 coffee card, if they have referred somebody to you. That'll make your referrals grow without you knowing it.
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