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You may be the most sought-after REALTOR® in town, but to somebody new to the area or those who don’t know you yet, you're just some regular guy who helps sell and buy houses. With all the competition around, how can you outshine the others? Your goal when somebody looks you up on Facebook or other social media platforms is for them to reach out to you and ultimately get that business, right?
Imagine putting yourself on the client's shoes. I'm sure at one point you became a client or a customer so this is an easy task. So say, your friend referred you this REALTOR® who he worked with before. So, you made a research and it's great because you found a Facebook page for him. Unfortunately you don't know who the guy is which is probably 99% of the time. So, the next thing you'd probably do is check out who he's affiliated with and you notice his page doesn't say so. So, uhm, what's your next step then? People most likely get more than just one referral, so if your profile doesn't appeal them, chances are they're going to take their business to someone who has more known affiliations. So that's one client lost there.
Given that scenario, it is imperative that your Facebook profile should reflect your business or your company name isn't it? Not only that, it should be linked to a company/business that has an updated Facebook page so your client can review how well you're business or company is performing. You’ll certainly attract more clients if they know a little bit more about you. Plus you’re advertising your own business or your company's business at the same time! It’s hitting two birds with one stone.
If you don’t know yet how this can be done, well, I just happen to have created a video to make it easier for you! Be sure to watch it and let me know on the comments section how well it worked for you! Check out the first part of the video on top so you gain an understanding of what I’m talking about. If you're patient enough, wait until my feature next week as I'll release some additional information about this as well! :)
And if you’re interested in learning more about what else you should be doing on other social media platforms, I am offering a Social Media course for REALTORS®. This will give you fresh insights on new things that should be done on each social media platform. Simply click here and you’ll be surprised how awesome the social media realm is in getting you more business. Hooray!
It’s always great to find out something new, have someone else share the fun with you! You can share this article by clicking the links below!
Business Consulting for REALTORS® & Entrepreneurs.