I see this ALL the time and I am sure that it is just plain old “I didn’t know” or “I forgot” but it is so important. So let’s go over a few basic rules when you are marketing yourself on Social Media. I keep harping on this subject but please, please, share this post to keep agents out of Real Estate Jail or fined!
REAL ESTATE SERVICES ACT Council Rules Part 4 – Business Practices – Division 3 – Advertising 4-6 Restrictions and requirements related to advertising generally (1) A licensee must not publish real estate advertising unless it complies with this section. (2) In all cases, the licensee name of the brokerage must be displayed on a prominent and easily readable way. (3) If real estate advertising identifies a managing broker, associate broker or representative, this must be done by using the licensee name of the individual. (4) If real estate advertising includes an office address for the licensee, this must be the address of the related brokerage office
Does every single one of your Social Media Platforms adhere to this rule?
I am guessing not since I see it incorrect more times than I would like. Is it worth it to not adhere to these professional standards? You must state who you work for! Everywhere and anywhere you post anything Real Estate related!
What do you think, does this adhere to standards?
If I can help in any way or you are confused, just give me a call at 604.306.5808 or touch base here or if you want me to come speak at your office, just reach out!
Business Consulting for REALTORS® & Entrepreneurs.